Lady Gaga and Rodney Jerkins produced the song ‘Telephone’ originally for Britney Spears. However, plans fell through and Lady Gaga chose to record the track herself. The video became a follow-up to the video for ‘Paparazzi’.

The song is aimed at a mainly young audience (teens – twenties) of both men and women. The song attracts this audience as it is pastiche – a blend of RnB, pop and dance – and so rather an up beat dance song, typical of the sort of music younger people like.

The video attracts these audiences also through its use of representation. Women are attracted to the video, as women are represented as very strong, in-control characters in the video. For example, all the women in the prison seem to be in control as they do as they please. Lady Gaga and Beyonce go to the cafe and kill everyone and then get away with it which shows them to be very powerful women.

Men are represented as being weak. The main male character represented in the video is Beyonce’s boyfriend and he goes to the restaurant and is oblivious he is being poisoned by Beyonce and Lady Gaga and he dies.

However, men are still attracted to the video partly because of the provocative way that Lady Gaga and Beyonce dress.

The video for ‘Telephone’ follows many conventions of a typical pop/dance/RnB video.

For example, The video features Lady Gaga and Beyoncé performing a dance routine.

The performers also follow conventions by miming along to their song throughout the video.

‘Telephone’ also follows conventions through its use of a bright colour sc heme. The video is never dull and the screen is always filled with colour.

However, the video goes against conventions as Lady Gaga and Beyonce do not always wear ‘sexy’ or revealing clothes. Later on in the video, the two of them wear outfits that cover them up from head to toe.

The video also breaks conventions as the locations and image of the artist is not always glamorous and classy. Lady Gaga in seen in a prison with nothing but tape wrapped around her.

The video could be said to be postmodern because it breaks the rules of a ‘typical’ ‘normal’ music video. Its different and there’s never really been anything like it before.

Firstly, there is lots of inter-textuality throughout the video. For example, when the screen turns into a DS game like screen, with the ingredients flashing up as Lady Gaga poisons the food.

Similarly, when poison is poured into drinks a little poison sign pops up, drawing attention to the fact you are watching a music video.

And the Pussy Wagon is what Lady Gaga and Beyonce drive, which comes from Tarintino’s film and so makes reference to him and the films themselves.

Also, when Lady gaga does a Michael Jackson dance move, making reference to him.

Secondly, because of the self-reference in the video. For example, when Lady Gaga is thrown into prison the prison guard says “I told you she didn’t have a dick”. Here Lady Gaga makes reference to rumours about herself.

Finally, because of the ambiguity in the video. For example, the video leaves the audience asking many questions, such as; “why did they kill everyone?” “where are they driving off to?” “why’s Lady Gaga in prison?” The video doesn’t tie up all its loose ends.

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