How big an audience is out there?

*Huge, he would be expecting a number one album and song.

Who are they? Age? Gender?

Teens to 40 plus, he has been around a long time. Both genders would support him as he appeals to both.

Who else would they listen to?

Rhianna, Kanye West etc. and other r’n’b artisits

What do the audience get from the video?

Entertainment and they become strongly influenced by it.